Jill Carter is a counsellor and co-founder of Momentum Counselling, where she works with adult individuals and couples using an evidence-based, solution-focused approach. Jill seeks to help people find their meaning and joy in life, addressing areas of difficulty that include anxiety, depression, trauma, relationships, divorce, and bereavement. No topic is off-limits and she provides a safe, judgment-free environment for all.
Her work draws on established therapeutic modalities including Cognitive Behavioural Therapy (CBT), Acceptance and Commitment Therapy (ACT), Relational Life Therapy (RLT) and the Gottman Method (for couples counselling). She specialises in helping clients improve communication, navigate relationship challenges, and develop practical strategies for lasting change. Jill is certified in trauma treatment and is a Certified Sex Therapy Informed Professional (CSTIP).
Originally from the United States, Jill has been a Hong Kong resident since 2010. Her interest in human cognition and behaviour started in her teens, and she studied psychology at university and in post-graduate studies. Life led her in a different path to corporate marketing and later photography. She enjoyed self-employment as a portrait photographer for 15 years in London and Hong Kong.
A series of critical life events in 2020/21, including breast cancer treatment and survivorship, resulted in several “light bulb moments” that led her back to psychology and counselling studies.
Jill has a Master of Counselling (Monash University), a Master of Developmental Psychology (Teacher’s College, Columbia University), and a Bachelor of Arts (Comm/Psychology; Central Connecticut State University). She is a member of the Hong Kong Professional Counselling Association.
Her approach is grounded, collaborative, and focused on equipping clients with tools they can apply in their everyday lives. VitaNova extends this work beyond the therapy room, offering accessible resources that reflect the same clarity, structure, and evidence- informed principles found in her clinical practice.
